Public affairs, run like a campaign.
I’m a Vancouver-based strategist helping organizations win public support on high-stakes issues — through narrative, communications, and campaign execution. I write about persuasion, politics, and how modern campaigns actually work.
Selected work
Campaign story
Evergreen
Christy Crunch (2011)
Using humour to force a serious contrast
How a low-budget, high-risk ad used humour to puncture a new premier’s image and prove the NDP was still in the fight.