Campaign stories

A few stories from the inside — how decisions got made, what tradeoffs mattered, and what I learned running public-facing campaigns. These aren’t formal case studies. They’re meant to be readable, honest, and useful.

Found 1 campaign stories.

Campaign story
Featured
Christy Crunch (2011)
Using humour to force a serious contrast
How a low-budget, high-risk ad used humour to puncture a new premier’s image and prove the NDP was still in the fight.